The "Aura Farming" Phenomenon of Rayyan Arkhan Dika

When a Child Reminds Us of the Innate Power of Humanity and Local Culture

In the midst of the noisy digital world full of anxiety, social media was suddenly shaken by a simple yet mesmerizing video: a boy from Riau, Rayyan Arkhan Dika, passionately and confidently shouting encouragement during Pacu Jalur, a traditional boat race from Kuantan Singingi. But it wasn’t just his spirit that touched hearts — it was the remarkable energy in his face and aura. The internet dubbed it: "Aura Farming."

This phrase went viral. Not because it was fabricated or polished by content creators, but because of a collective sense of awe: how could such a young child radiate such powerful charisma, with no acting, no script, no digital enhancement?

Aura farming has become a metaphor for the raw, natural energy of humans — especially children — untouched by performance or pretense. While urban kids learn how to look good on camera, Rayyan captured the world’s attention with pure sincerity and the vibrant force of his local tradition.

This phenomenon opens many doors of reflection.

First, on cultural identity. Pacu Jalur, long known only in local communities, has now become a symbol of Indonesia’s living cultural strength. For too long we’ve chased global festivals and foreign trends, forgetting that our own cultural energy can also shake the world — if we embrace it proudly, not timidly.

Second, on youth and authenticity. In an age where children are molded to appear perfect, Rayyan stands out as a calming anomaly: he wasn’t trying to go viral — he was simply living his moment. And that’s exactly why he went viral. The world needs more kids like Rayyan — not those striving for perfection, but those who are honest and brave enough to be themselves.

Third, on ourselves. This phenomenon is a subtle reminder that perhaps we, the adults, have become too complicated. We obsess over algorithms, branding, and strategic appearances, yet lose our substance. Rayyan, with nothing but his voice and radiant expression, moved millions.

"Aura farming" may not be a scientific term, but it has become a symbol of our time: in the midst of uncertainty, authenticity still has power. Rayyan shows us that true personal strength doesn’t come from editing, but from the honest energy of the soul.

Let us protect Rayyan — and children like him. Don’t rush to exploit them for the sake of virality. Let them grow, rooted in their culture, and shine their light on the world in their own way.

Because in an era tired of fakery, sincerity is the most sought-after light.